When it comes to luxury travel, discerning multi-millionaires like the spectacular. Surpassing the attractions of Vanity Fair, Vogue, Esquire, and GQ, one destination stands out as the ultimate choice for affluent tourists seeking extravagance and exclusivity.
#1 for Reaching Multi-Millionaires More Than Vanity Fair, Vogue, Esquire & GQ Combined
With a staggering 9.6MM C-Suite reach, representing 25% of WSJ.com readers outside the US, our audience showcases high-level engagement, emphasizing the discerning nature of our readership.
- 7.7MM Affluent Business Travelers: Surpassing leading publications such as Condé Nast Traveler, Travel + Leisure, Vanity Fair, Harper’s Bazaar, and Town & Country combined, our readership comprises discerning travelers who value quality and experience.
- 90.7MM Total Business Round-Trips: Demonstrating the extensive reach and influence of business travel, with 51MM international round-trips, surpassing benchmarks set by Bloomberg and The Washington Post.
- Affluent Travelers Reach: With 26MM US affluent adults and a significant presence of affluent Millennials and Gen Z, our audience represents a blend of experience and youthful dynamism.
- Travel Influencers and Spending Habits: Affluent travelers are not just influencers but significant spenders, with $112B spent annually, reflecting a 79% increase over other leading publications. Comfort and service are paramount, with 21MM agreeing it’s worth paying extra for, doubling the consensus found in other prominent travel magazines.
- WSJ. Readership Influence: A remarkable 1 in 3 guests in 5-star hotels are WSJ. readers, underlining the exclusive nature and influence of our audience.
- Reader Preferences: Half of our readers express interest in extending business trips to include leisure activities, while the choice of hotels during business travel significantly influences personal travel decisions for another half.
- Maximizing Travel Experiences: With a blend of business and leisure travel preferences, our readership embodies the modern traveler who seeks to maximize experiences, whether for work or personal enrichment.
In the realm of luxury travel, where every journey is an expression of one’s status and sophistication, this destination reigns supreme as the #1 choice for affluent travelers. So, if you’re ready to elevate your travel experience to new heights and immerse yourself in the epitome of luxury and refinement, there’s only one destination that belongs on your itinerary—the ultimate playground for the world’s elite.
