UK’s leading media publication, Daily Mail, has appointed The MediaVantage, Dubai, as its sales representative in the Middle East. This move further strengthens The MediaVantage’s position in international markets, while adding yet another of the world’s largest media groups, DMG media, to the company’s portfolio.
With iconic London brands like Daily Mail, Metro and Evening Standard under its belt, DMG media reaches an astounding 24 million people globally every day. Within the UK, the group reaches over 10 million people daily. Its titles are a household name in the country and reflect the pulse of the British society.
MailOnline, the group’s digital news product, has made a name for itself as a leading global news powerhouse. Ranked in the top 10 most popular news and media websites world over, MailOnline receives 314 million visits and 1.3 billion page views a month. 18 million of the page views come from the UAE.
These figures speak of the popularity and reach of these products, and their authority within the British society. The MediaVantage’s partnership with DMG media puts in place a concerted effort to connect brands and consumers from the two regions, offering far-reaching benefits for both. For brands in particular, this presents an opportunity to truly integrate into the lives of the English consumer.
