A leader in luxury retail, Harrods is the world’s pre-eminent luxury department store, located in the heart of Knightsbridge since its move there in 1849. With over 1.4 million visitors from more than 120 countries Harrods records in excess of 800£m (AED 4bn) of annual revenue and over 12,000 employees. Its positioning and value attract high net worth individuals not just from London, but around the world. A large cohort of its audience is from the Middle east, boasting an average spend of GBP6,051 per customer.
Deeply aware of its audience and their premium lifestyle, Harrod’s prestigious luxury property show is perfectly crafted to suit their property preferences. For the developer on display, the offering entails a 1,600 sq. ft. dedicated experiential zone for Harrods customers to see the best in Middle East real estate. The space, dedicated to one premium Middle East brand, also comes with a network of digital screens and exhibition windows. Their presence is also integrated into Harrod’s own print and online media.
The Harrod’s Luxury Property Show provides direct access to the world’s most sought-after buyers. This outreach has generated innumerate value for some of our real estate clients previously. This value is expected to sustain itself, if not surpass previous years, since it comes at a time deemed ideal for real estate investments given consumers’ pent-up demand.
