Sharjah is the third largest and third most populous city in the United Arab Emirates, and continues to build itself up as an authentic tourist destination. Sharjah aims to be the ideal family destination, targeting to attract more than 10 million tourists by 2021.
In a recent report a travel booking platform stated that Dubai, Sharjah and Abu Dhabi were the most-booked international cities for Indian travelers in 2019 and the United Arab Emirates as the most-booked country.
The MediaVantage rolled a campaign for Sharjah Tourism focusing to drive awareness about Sharjah and ultimately increase the hotel booking numbers in the region. As a part of a 360 degree marketing solution we partnered with IXIGO-India’s largest travel platform, focusing on producing multiple formats of content IXIGO used its power of content marketing, to create a series of 5 unique videos on Sharjah that were promoted across their various social media platforms, Digital and partner marketing channels.
The viral nature of the videos resulted in huge success with “How to speak Arabic in Sharjah” having over 7 million views, 10,900 shares on Facebook winning Campaign’s top engaged post on Facebook.
Some of the other engaging videos like, the Foodie’s guide to Sharjah, 10 Reasons to visit Sharjah, and Sharjah for art & culture lovers also received high engagements.
