The UEFA Champions League kickstarted on the 16th of February, 2021, and will run till the 27th of April. The live action will bring much needed entertainment into homes worldwide and give football fans a reason to rejoice.
Being the most popular sport in Africa, DSTV’s coverage of the tournament is expected to yield high viewership figures as it has in previous years. In an average week, football dominates 70% of sports programming airtime in the region. The reach recorded by major football games is a testament to the popularity of the sport. Over the last two years, peak viewership of such games has crossed 30% of all of Africa’s TV viewing audiences.
The Champions League is widely regarded as one of the largest sporting events in the world. The League’s final played last year generated over a billion interactions on social media, outperforming all other major events by a staggering 30%.
