Channel 12, also known as Keshet 12, is an Israeli free-to-air television channel owned by Keshet Media Group. Ever since its launch in 2017, it has dominated the television scene in Israel and climbed to number one as the most-watched commercial TV channel.
The channel’s content is mainly broadcasted in Hebrew, and revolves around news, family entertainment, drama and comedy. A testament of its dominance is the channel’s 45% share across viewership of all commercial television channel. Its total share of TV audiences stands at 16%, the highest any TV station in the country could boast. Keshet 12 also dominates ratings across all time slots and the Top 10 Weekly Shows, with a prime time share of 23%.
Israel has the second-best GDP per capita in the Middle East, second only to Qatar, a country three times smaller than the size of Israel in terms of population. With the UAE making tremendous steads in its relations with Israel, innumerable business opportunities are beginning to open between the two nations. Businesses looking to connect with the Israeli people have plenty to benefit from Keshet 12’s expertise, as the channel represents the only media platform that truly has its finger on the pulse of society. The MediaVantage is pleased to offer further value to our clients through our strong relationship with Keshet 12.
