The MediaVantage Group has announced the launch of The GreenVantage, a new subsidiary dedicated to helping brands and agencies integrate sustainable practices across their entire campaign lifecycle in the MENA region. The GreenVantage will offer clients essential training and consultancy services, empowering marketing and media teams to align with organizational ESG (Environmental, Social, and Governance) goals and minimize carbon emissions across campaigns.
Robin Phillips Appointed as General Manager of The GreenVantage
Spearheading this launch will be Robin Phillips in his newly appointed role as General Manager of The GreenVantage, tasked with leading the group’s mission to integrate sustainability into marketing and media departments across the industry. Building on his expertise across both advertising and sustainability in the MENA region, The GreenVantage will serve as a guide for clients in reducing their carbon footprint and implementing meaningful, eco-friendly practices across digital and physical media channels.
Through The GreenVantage, brands, and agencies in the region can access essential tools to develop impactful, sustainable campaigns that align with ESG values, delivering both responsibility and results.
Empowering Brands with Sustainable Advertising Solutions
- ESG Training and Education: Tailored resources and training empower teams to reduce carbon output and address digital waste while achieving sustainability goals.
- Sustainable Ad Packages: Clients can now access ad space across platforms that prioritize green practices, such as low-energy hosting and ethical content, ensuring brand values resonate with eco-conscious audiences.
- Comprehensive Consultancy: A “cradle-to-grave” approach evaluates the carbon impact of campaigns, enabling brands to identify areas for improvement and align their advertising efforts with sustainability standards.
Manoj Khimji, Managing Director of The MediaVantage Group said: “The GreenVantage expands our commitment to making sustainability a core aspect of our industry, and with Robin Phillips at the helm, we are equipped to guide clients in achieving these critical goals while maximizing their reach and impact.”
Robin Phillips, General Manager of The GreenVantage commented: “Joining The GreenVantage is an exciting opportunity to lead a much-needed change in our industry. We’re here to provide the guidance and tools that help brands navigate the path to sustainable marketing and make a measurable difference.”
With the launch of The GreenVantage, The MediaVantage Group is positioning itself at the forefront of sustainable advertising, offering clients a forward-thinking and responsible approach to media strategy.
