Chinese New Year which is celebrated on the 25th January every year, by more than 20% of the world, it’s the most important holiday in China and to Chinese people all over. This celebration is become global in the last couple of years with a marked upsurge in engagement worldwide. Heavily impacted by the growing global awareness of Chinese New Year is the retail sector – especially high-end merchandise and luxury brands.

2020 marks a landmark year for the United Arab Emirates, explicitly for Dubai as the city celebrates the milestone 25th edition of the Dubai Shopping Festival (DSF) and prepares itself to host the highly anticipated Expo 2020. Capitalizing on China an important source market, this Chinese New Year citywide celebration in 2020 includes entertainment, events, fireworks, cultural activities and promotions across malls, strategically timed around the key holidays. The Retail Calendar 2020 reaffirms Dubai’s continued international standing as a must-visit shopping destination, enabling continued growth of the retail sector which is expected to reach an estimated Dh160.7 billion by 2021.

This is an ideal opportunity for brands to target the Chinese consumers with platforms such as WeChat, Baidu, and Mefengwo etc. Partnering in with Dubai Festival and Retail Establishment for the landmark year, are retail and mall groups like Nakheel malls, Meeras, Al-Futtaim Malls, Alshaya group to name a few. It is estimated that 501,000 Chinese visitors came to Dubai from January to June 2019, the stellar 11%  year-on-year growth from inarguably the world’s most aggressively sought after consumers is testament to Dubai Tourism’s successful strategies to maintain high conversion appeal for China’s outbound market.