Streaming is no longer just a trend in France—it’s become the default. As more viewers shift away from traditional broadcast schedules in favor of on-demand content, platforms that offer free, accessible, and high-quality programming are leading the charge.
One standout in this evolution is TF1+, the free ad-supported streaming platform from France’s leading media group, TF1. Designed as a destination for family-friendly entertainment and trusted news, TF1+ has quickly become a household staple across the country.
Its success isn’t just anecdotal—it’s backed by hard numbers. In February 2025, TF1+ reached 34.4 million unique users, making it the most-watched digital platform in France by daily reach. In just one year, it added 2.7 million new users, and in terms of monthly reach, it outperformed global digital heavyweights—gaining 5 million users, compared to Instagram’s +3M, TikTok’s +2M, and just +600K for both YouTube and Disney+. Among the 25–49 audience, a highly valuable audience segment for advertisers—TF1+ leads with a 31% share, ahead of M6+ (26%) and France Télévisions (14%).
This meteoric rise mirrors broader viewing trends in the country. Nearly a third of all video consumption in France is now on-demand, with services like TF1+ benefiting from the growing appetite for flexible, always-on content that fits modern lifestyles.
As the official MENA representatives of TF1, we enable regional brands to connect with one of Europe’s most powerful digital media platforms. TF1+ offers advertisers a high-reach, brand-safe environment within a rapidly growing media ecosystem—precisely where future audiences are spending their time.
