In a landmark collaboration, New Murabba has launched an exclusive content partnership with TIME, aimed at sharing Riyadh’s bold urban vision with a global audience. As part of this executive spotlight, Michael Dyke, CEO of New Murabba, sat down with TIME to delve into the district’s innovative plans, shedding light on how this transformative project is set to redefine sustainable urban living in Saudi Arabia’s capital.
This campaign invites audiences worldwide to experience New Murabba’s pioneering approach to blending modernity with cultural preservation. The exclusive interview highlights the district’s unique features through immersive storytelling and a visually engaging video, including The Mukaab, a 400-meter architectural icon that will serve as a cultural and technological hub. Dyke discusses New Murabba’s design priorities, emphasizing its vast green spaces, walkable neighborhoods, and seamless transit connectivity that links directly to Riyadh’s international airport in only 20 minutes.
TIME’s partnership with New Murabba reflects Saudi Arabia’s Vision 2030, merging tradition with forward-thinking urban innovation. Discover New Murabba’s future-focused vision and explore Riyadh’s next major urban destination through this exclusive spotlight.
