Meta is stepping up its game in the AI-driven ad space with the introduction of generative AI tools focused on video content. At Advertising Week New York, Meta unveiled its Video Expansion and Image Animation tools, designed to help advertisers, create dynamic, immersive video ads on Facebook and Instagram.
With 60% of user time on Meta’s platforms spent watching videos, these new tools are well-timed to capture audience attention. The Video Expansion feature enhances video ads by adjusting aspect ratios for a more engaging experience, while the Image Animation tool transforms static images into animated Reels, providing a lifeline for brands with limited video resources.
Impressive Early Results
Meta’s AI tools are already making waves, with 15 million ads created in the past month alone. Advertisers using Meta’s AI-powered features have seen an 11% increase in click-through rates and a 7.6% higher conversion rate compared to traditional ad campaigns.
As Meta pushes these innovations, it faces stiff competition from TikTok and its advanced Symphony video generation tool; but Meta’s edge lies in its targeted ad capabilities, leveraging user data to maximize impact.
Source: Adweek
