In a remarkable achievement that signals a shift in the UK’s media landscape, GB News has officially outperformed Sky News in live TV viewership for two consecutive months—November and December 2024—according to official data from BARB, the UK’s TV rating agency.
This consistent rise in audience engagement highlights GB News’ growing influence and the strength of its unique editorial approach. In November, the channel averaged 70,430 live viewers between 6am and 2am daily, surpassing Sky News’ 67,670 viewers over the same period. The upward trend continued into December, with GB News averaging 66,129 viewers compared to Sky News’ 63,452—marking a 4% lead and demonstrating sustained momentum.
The channel’s performance isn’t just surpassing Sky News—it’s also rapidly closing the gap with the BBC News Channel. From January to November 2024, GB News averaged 68.2% of BBC’s audience. In December, that figure surged to 83.3%, reflecting a notable 21.6% improvement in viewership ratio in just one month.
The channel’s recent performance has been driven by strong coverage of high-interest events. Its reporting on the farmers’ protest in November drew 90,000 live viewers in a single day, followed by an exclusive interview with Eric Trump that attracted further attention. These moments, along with consistent audience-focused programming, have helped the channel connect with viewers across the UK.
Launched as the UK’s first 24-hour news channel in over 30 years, GB News has rapidly positioned itself as a dynamic voice in British media. With high-profile presenters and a mission to reflect the real stories and concerns of everyday people, GB News is redefining how news is consumed in the UK.
Sources: The Guardian
