Watch The MediaVantage’s Rahul Shivaprakash in conversation with Richard Dean and Brandy Scott on Dubai Eye 103.8’s Breakfast Briefing sharing some insights about WeChat, WeChat Pay and the Chinese audience.

WeChat is the only platform in China that gives brands a 360 channel for direct communication with its followers. The platform is a multi-purpose messaging, social media and mobile payment app with over 1 billion monthly active users.