In the past two years, there has been a major roll-out of digital television broadcasting services across the African continent, increasing the availability and reach of many international media channels.
The mobile penetration in Africa has gone up by 60% and is on a rise. Africa’s affluent populations has embraced digital technology more rapidly than their European counterparts.
In this 5th episode of CROSSTALK, Sowmya Balan and Sonia Taylor of The MediaVantage share some insights about the African Media Landscape.
