Food tourism is experiencing unprecedented growth, with travelers now prioritizing culinary experiences when planning their trips. According to Hilton’s 2025 Trends Report, nearly 1 in 5 travelers book trips specifically to explore food destinations, while 50% of global travelers secure restaurant reservations before booking their flights. This shift underscores how gastronomy has become central to travel decisions.
The global culinary tourism market, valued at $11.5 billion in 2023, is projected to grow at a 19.9% CAGR through 2030. From Michelin-starred dining to street food markets, travelers are seeking authenticity and deeper cultural connections through food. Local experiences, immersive cooking classes, and food tours are in high demand, highlighting a growing interest in hands-on food adventures. The rise of experiential travel means visitors don’t just want great meals—they want to witness, learn, and participate in the journey of food creation.
Why This Matters for Brands & Advertisers
With 61% of travelers choosing destinations based on food, premium content has become essential in shaping travel decisions. High-quality video storytelling is increasingly influencing experience-driven travelers, with platforms like The Independent seeing a 20% rise in video engagement and over 1 billion travel-related videos watched in 2024. This underscores the need for brands to tap into digital storytelling to capture the attention of food and travel enthusiasts.
Food & Travel: The Ultimate Guide for Culinary Explorers
For nearly 25 years, Food & Travel has been at the forefront of this evolving landscape, serving as the world’s leading gastronomic travel magazine. Launched in the UK in 1997, the magazine has expanded internationally, with editions in Germany, Mexico, Turkey, Portugal, Italy, and Greece. Its award-winning editorial and stunning imagery offer readers exclusive restaurant reviews, gourmet travel guides, and expert recommendations on the best dining spots, wine pairings, and holiday destinations.
With a UK readership of 108,000, Food & Travel attracts affluent and influential individuals aged 26-54, 95% earning over £50,000 annually, with 34% exceeding £100,000. These trendsetters demand authenticity, quality, and exclusive experiences—values that the magazine delivers through its carefully curated content.
The Future of Food & Travel Media
As food and travel trends evolve, Food & Travel magazine leads the way with exclusive content, sustainable tourism, and a focus on authenticity and luxury. As the official MENA representatives of the publication, we offer brands in the region direct access to its global readership of affluent, experience-driven travelers.
Source: LinkedIn
