Golden Week in China isn’t just a cultural celebration—it’s a high-value opportunity for brands to tap into a surge of consumer spending, luxury purchases, and global travel. This weeklong holiday attracts millions of consumers, making it the ideal moment for brands to create meaningful connections and lasting impressions.
Why Golden Week Matters for Brands: Â
- Unprecedented Consumer Engagement: With millions actively celebrating and participating, Golden Week offers brands the chance to engage with a broad, diverse audience at scale.
- Luxury Spending Boom: This is the peak period for luxury purchases, with 57% of consumers splurging on high-end goods. Brands catering to premium segments can capitalize on this heightened demand.
- Global Travel and Shopping Surge: Chinese travelers are a dominant force during Golden Week, with an average spend of $1,500 on travel, shopping, and experiences. This travel spree provides a unique opportunity for international brands to attract Chinese tourists.
- Enhanced Global Exposure: Travel-related searches skyrocket by 4x, and tourist numbers grow by 55% during this time. Brands with a strong presence in both local and international markets can maximize visibility.
Key Insights for Marketers: Â
– 57% of Chinese consumers buy luxury goods
– $1,500 average spend per traveler
– 4x increase in travel-related searches
– 55% rise in global tourism numbersÂ
Golden Week presents a prime window for brands to engage a consumer base eager to explore luxury, travel, and global experiences. Ensure your brand is prepared to capture attention during this high-traffic period.

