In a landmark collaboration, Diriyah Company has launched a new content partnership with TIME, aiming to bring the world’s attention to Saudi Arabia’s rich cultural heritage. This partnership showcases Diriyah, the historic heart of the First Saudi State, as a global cultural and tourism destination.
This campaign invites audiences worldwide to explore the unparalleled beauty and significance of Diriyah, the city of Earth and a UNESCO World Heritage site. The content features immersive storytelling by Diriyah Company GCEO, Jerry Inzerillo, combined with a visually stunning short-form video that guides viewers through Diriyah’s transformation into a vibrant, walkable cultural heritage city. This city, inspired by over 300 years of history, is set to become the ultimate lifestyle destination with nine museums, over 40 luxury hotels, and state-of-the-art sustainable living spaces.
The collaboration between TIME and Diriyah Company intertwines tradition and modernity, reflecting Saudi Arabia’s Vision 2030. Experience the timeless charm of Diriyah and witness the future of urban living through this latest content partnership.
