Big news in the marketing world! Ascential, the powerhouse behind Cannes Lions and WARC, is set to acquire Effie, the gold standard in marketing effectiveness. Here’s what this means for the industry:
The merger of Cannes Lions and Effie underscores the vital link between creativity and effectiveness in marketing. Ascential CEO Philip Thomas highlights that this union will enhance the insights and intelligence available to marketing leaders worldwide, thanks to the combined strengths of Lions’ portfolio and Effie’s effectiveness benchmarks.
In a significant move, Effie Worldwide will be transformed into The Effie Lions Foundation, Inc. This new global foundation will focus on:
· Educating and inspiring new talent in marketing.
· Offering training and opportunities for under-represented groups.
· Supporting existing not-for-profit initiatives from Lions and providing access to digital products.
Both the acquisition and the foundation partnership are pending regulatory approval, but they promise to reshape the future of marketing.
Source: Campaign Middle East
