NEWS & events
The Year of the Dog
December 28, 2017
The Chinese Lunar New Year, also known as the Golden Week, is the longest public holiday in China boasting grand and emphatic traditional celebrations. This year sees the Year of the Dog being celebrated, which is heavily believed to bring good luck. During this period the country is typically shut for 5 to 10 days celebrating with friends and family, and participating in national events and activities.
This is also the peak period for outbound travel, where you can find tens of millions of Chinese travelers jetting around the world.
Last year nearly 100,000 Chinese visitors flocked to Abu Dhabi in the first three months of 2017 as China surpassed India as the largest overseas visitors to the emirate in that quarter. Dubai has also seen a 60% increase in Chinese tourists last year with relaxed visa regulations and the addition of Mandarin-speaking staff in hotels and attractions to assist with the influx.
There are still a vast number of untapped Chinese tourists who know of the Middle East only through a handful of social media apps and websites like WeChat, Ctrip, and Qunar. These platforms are the most effective and efficient ways to reach out to these tourists in the comfort of their home on the platform of their choice, whilst ensuring an impactful brand identification and a first mover advantage for major hotels and tourist attractions in this region.