NEWS & events
Damac collaborates with Harrods
November 16, 2017
AYKON London, a Damac Group development, ran a successful 2 month activation within Harrods in London culminating in brand equity, leads and ultimately sales. The collaboration included a physical presence within the store, on the Lower Ground Floor in front of the men’s fashion department, along with branding throughout the store and on the multiple high-definition screens seen by customers.
The association also included a tie-up with Harrods Estates to sell their units, and this resulted in a successful sales event on October 21st which saw all buyers get a £25,000 (AED 125,000) Harrods gift card with every purchase. This was a one of a kind opportunity for property buyers to experience two of the world’s leading luxury brands.
The activation was supported by advertising in The Times, Financial Times and The Telegraph to ensure the sales event was well attended and plenty of gift cards were awarded.