NEWS & events
The MediaVantage to manage Harrods Luxury Property Showcase again in 2018
November 09, 2017
Following significant success over the past few years, The MediaVantage will once again be responsible for managing the Harrods Luxury Property Showcase (LPS) in 2018. Harrods is famously known as the world’s pre-eminent luxury department store, featuring the world’s top brands across its 330+ departments today. Since its inception in 1849, Harrods has leveraged a number of sub-divisions within its business to provide a range of added value services to its discerning customers. Harrods Estates is one such business which is known today as the UK’s leading specialist real estate agency, giving Harrods customers access to the world’s most prestigious properties and real estate investments around the world.
In recent years, Dubai Properties, Qatari Diar, Emaar Properties and Damac have had enjoyed success through partnerships with Harrods, Harrods Media, and Harrods Estates; resulting in multiple unit sales as well as greatly enhanced brand equity and public relations through the association. In 2016 and 2017, Emaar enjoyed a prolonged period of time in-store, with several visits from HH Sheikh Mohammed Bin Rashed Al Maktoum and other dignitaries driving the British and global press into a frenzy, and allowing Emaar to create social media buzz to further enhance sales.
The 2018 Harrods LPS, managed by The MediaVantage, will allow real estate developers to have a presence in-store and enjoy the full support of Harrods Estates sales efforts. The chosen developers will also be able make use of a range of complimentary media including The Times, Financial Times, London Black Cabs, Bloomberg, Reuters and a host of other leading media.
For any enquiries, please contact The MediaVantage on email@example.com