NEWS & events
SCMP Wins Gold at The Spark Awards 2017
August 06, 2017
The South China Morning Post picked up two prestigious prizes this August at the 2017 Spark Awards, during a glittering gala dinner hosted by Spark magazine.
They won their gold in the Best Media Campaign Experiential Category for The Pit Stop Challenge, an innovative event for Singapore Airlines and the Singapore F1 Grand Prix, gave the people of Hong Kong a chance to experience a slice of F1 action by changing the tyres on an F1 car and arousing the public’s interest to attend the Singapore Grand Prix.
They also won a silver in the Best custom Event category, for hosting the 2016 staging of Swire Properties Starstreet Gourment & Wine Walk. This annual event has become a memorable promotion of the Starstreet precinct as a dining destination through an SCMP campaign combining creative solutions and an integrated media strategy applied across engaging online and offline platforms.